Top 10 Google Search Keywords 2018


2018 has been a crazy year of weird social media challenges, celebrity weddings, and shocking deaths. Let’s take a look at what were the global top Google Search keywords this year.

1) World Cup

The 21st FIFA World Cup was held in Russia from June 14 to July 15 this year. This massive international football tournament sees the men’s national teams of all the members of FIFA compete every four years. Interestingly, most of the searches came from Nepal. Even more, interestingly, it was the same case during the last World Cup, which took place in 2014. The next one is set to take place in 2022 and will be hosted by Qatar.

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2) Avicii

Swedish musician and DJ, lesser known by his birth name, Tim Berling, died on April 20 in Muscat, Oman. The sudden death of a global star shocked the world with there being a spike in the search trends during this period, largely from Sweden and the neighboring regions.

3) Mac Miller

American rapper Mac Miller died on September 7 due to a case of drug overdose. Some of his popular songs were Kool Aid & Frozen Pizza and Donald Trump. The unexpected demise led to a large number of search results coming in from USA and Canada among other countries.

4) Stan Lee

One of the most revered names in the comic book industry, editor and publisher Stan Lee died on November 12 this year. Having been suffering from various illnesses at the time, the Marvel Comics’ leader was 95 at the time and was rushed to the hospital where he succumbed to a cardiac arrest.

5) Black Panther

In a superhero universe largely dominated by white men, Black Panther was a real game changer for Hollywood. Being Google’s most searched movie this year only complements this fact. The search interest came in mostly from the Caribbean nations of Trinidad and Tobago and Jamaica, as well as some African countries.

6) Meghan Markle

Another search keyword that generated interest from some Caribbean nations was the name of the Duchess of Sussex, Meghan Markle. Markle, who was an American actress earlier married Prince Harry on May 19 and cemented her relationship with the Royal family. Prior to this, she had retired from acting and had closed all her social media accounts.

7) Anthony Bourdain

On June 8, the world received news of the sad demise of American celebrity chef Anthony Bourdain, who had committed suicide by hanging. Bourdain was, at the time, working on the last episode of his CNN show Anthony Bourdain: Parts Unknown. The reason for the suicide was not known and the suicide was described to be an impulsive act.

8) XXXTentacion

Controversial American rapper and singer XXXTentacion (birth name: Jahseh Dwayne Ricardo Onfroy) were shot dead on June 18 during a robbery. He was known for music that addressed the insecurities of the youth and acknowledged mental health issues. Following his shocking murder, there was a surge in Google Search interest, especially from Jamaica, which is where his family is originally from.

9) Stephen Hawking

World famous theoretical physicist, Stephen Hawking died peacefully on March 14 this year after having fought ALS (a slow-progressing kind of motor neuron disease) for many years. Among other things, he was most known for his cosmology book A Brief History of Time.

10) Kate Spade

The famous American fashion designer and businesswoman Kate Spade committed suicide by hanging, on June 5 this year, which generated a lot of Google search interest from the USA.  Spade rose to popularity when she launched her line of handbags, which were known for their sophistication and affordability. The reason for her suicide was stated to be depression and anxiety.


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