– Nyajeel Raji
They say diamonds are a girl’s best friend, but to be honest, I’ve always found that makeup is closer to our hearts. Makeup can give us some temporary confidence when we really need it (a special date or a coveted job interview?) and it can also be a fun outlet for our creative side. Sometimes, the right makeup makes us feel cool and put-together and sometimes, like a happy Cinderella at the ball!
But picking the right makeup can be tricky. We need products we adore but also at price points our wallets won’t cry at. Also, there are so many options to choose from that it’s easy to get confused, especially for a beginner. Luckily, there are some tried and tested brands we can always rely on for some good makeup.
Listed below are the top 10 best makeup brands in the world that will make getting ready a breeze-
Originally a small Parisian hair dye business, L’Oreal is now the largest cosmetics company in the world. It offers both luxe and affordable makeup, having acquired popular brands such as NYX, Lancôme and Maybelline among many other of the best makeup brands in the world. If you’re in search of makeup, hit up L’Oreal stores for their wide variety and good quality.
- ESTÉE LAUDER
If you’re talking luxury, you can’t get better than Estée Lauder, one of the best makeup brands in the world. Their Double Wear foundation is a best-seller among makeup fans worldwide. The Estée Lauder Companies boasts of leading beauty brands such as MAC Cosmetics, Clinique and Bobby Brown.
A household name in India with its door-to-door direct selling approach, Avon is one of the largest beauty brands. The brand has 6.4 million representatives worldwide making it one of the best makeup brands in the world. It also sells household and personal care products.
Revlon started in 1932 as a nail enamel business and then quickly expanded to makeup after some years. It is now an international makeup brand to be reckoned with. They created a mark for their company in the beauty industry by providing good quality cosmetics at an affordable price-point. If you’re on the quest for inexpensive but reliable makeup, be sure to check out Revlon.
- MAC COSMETICS
MAC Cosmetics is the global leader in terms of trendsetting, inclusiveness, and creativity in the makeup industry. Originally created for makeup artists, the products soon had such high sales that the brand has now cemented itself in pop culture history. The cosmetics line is now synonymous with high-quality makeup making it one of the best brands for makeup worldwide.
The founder, a businessman named Tom Lyle Williams conceived of the first-ever mascara in his lab after seeing his sister Mabel put a mix of some Vaseline with coal dust on eyelashes to darken and beautify them. He renamed the Lash-Brow-Ine Maybelline after his sister who inspired his creation. Fast forward several years later and the makeup brand has created a niche for itself in the makeup industry by creating products with a trendy, fresh feel and affordability.
“Easy, breezy, beautiful” was the original advertising slogan that catapulted this brand to fame in America. Instead of high fashion and glamour, the brand focuses more on bringing out the natural beauty through its makeup. First conquering the American market, it is now one of the best makeup brands in the world. Though not yet available in the Indian market, be sure to check it out if you do some international shopping!
The crème de la crème of luxury makeup and skincare, Lancôme is Parisian elegance personified. With the use of state-of-the-art cosmetic chemistry, the brand gives you the best beauty products money can buy. Not only makeup, but it also has an iconic perfume skincare collection available too.
The pharmacist Arinobu Fukuhara found one of the oldest companies working in cosmetics in 1872. Shiseido now boasts of a cult fan base for its namesake brand and its acquisitions such as NARS Cosmetics and Bare Essentials. With sales surpassing 7.3 billion dollars, it is one the biggest and best makeup brands in the world.
- AMORE PACIFIC
With the increasing love for K-beauty worldwide, the South Korean brand sales are skyrocketing with Amore Pacific at the forefront of the wave. Laneige, Innisfree, Etude House and Sulwhasoo are some of the most popular South Korean makeup brands and they all are manufactured and managed by Amore Pacific. Several of these brands are now available in the Indian market, thanks to Nykaa.
These makeup brands are a great start for introducing yourself to makeup or to add to your existing collection. The list has a good assortment of luxury, mid-range and easy-on-the-pocket makeup brands. So no matter if you are a college student with a tight budget or maybe someone who wants to splurge on something a little high-end, these brands will definitely have products to make you interested.