Ted Talks India: Ek Nayi Soch

  • Surbhi Jain

Ted talks (Technology, Entertainment, Design) shares the best ideas from the ted conference or one of its many satellite events around the world. This is the first time Ted has collaborated with a network that turns out to be in series in Hindi.

This show has featured speakers like Google CEO Sundar Pichai, famous Bollywood personality Karan Johar, screenwriter, lyricist and poet Javed Akhtar, television producer Ekta Kapoor and Indian women’s cricket team captain Mithali Raj.

None other than the show was hosted by megastar Shahrukh Khan, the Bollywood king. TED Talks India Nayi Soch started on December 10, star plus. It has become one of the top trends in social media soon after. Fans started tweeting in favour of the show’s concept and the innovative ideas by the speakers.
“We are extremely pleased with the way TED Talks India Nayi Soch has been received by our audiences.

The show appeals to be intellect and inspires people to think about and bring about change,” says Star India CEO Entertainment Amit Chopra.

Blake, whose producing also include “ The theme has been developed so that we are giving a really interesting cross-section of speakers the opportunity to talk about something that really cares about, that is interesting not just to India but to the rest of the world”.

Some of the speakers showcased in the first two episodes of TED Talks India Nayi Soch were Anirudh Sharma’s ink made from pollution particulates, Shubhendu Sharma, who quit his engineering job to grow forests, Dr Gautam Bhan’s work on rehabilitation and upgrading of the slums.

Definitely, the show has the potential to change the mind of the Indian audience and definition of television entertainment. This show is unique and has the power of ideas to encourage “Nayi Soch”.


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