First Instagram cloned Snapchat’s Stories feature. Now Facebook is doing it, too. It has just introduced ‘Messenger Day’. And it lets user share photos and videos with illustrated filters and stickers that vanish in 24 hours – just like Snapchat Stories. Facebook’s attempt to clone Snaphat stories function now gained millions of users after testing in countries like Poland and Australia. Messenger Day is rolling out for everyone at the top of Facebook’s chat app with IOS and Android updates, plus in desktop messaging threads.
Facebook unveiled three new features that essentially finish the job:
Facebook Camera Effects:
source: Computer World
Facebook’s Camera offers most of the creative tools you’d expect, plus a lot more. A column of dots denotes that you can vertically swipe through suggested special effects like ones for a current holiday or your city. There’s also a whole tray of 50 to 70 categorized effects like “masks, frames, and interactive filters”. It will also begin to add branded filters from movies geared toward kids and teens like “Despicable Me 3” and “Guardians of the Galaxy Vol. 2” These kinds of silly and light-hearted filters are core to the Snapchat experience. And this is a big reason why teens use it to communicate.
While Facebook split off chat from its main app a few years ago which forced people to download Messenger. Facebook Direct brings private communication back to the main app. Anything you shoot or upload through Facebook Camera can be sent to specific friends who’ll receive it in their Facebook app’s Direct inbox. You just can’t start with a text. Like Snapchat, when you send a photo or video via Direct, your friends will be able to view it once, replay it or reply. After the conversation ends, the content is no longer visible.
source: Marketing Land
Facebook replicated Snapchat’s Stories format for the Instagram previous year. Now it has announced a similar release in its main mobile app. Users have options to share multiple media as a “visual collection” to appear on top of on their timelines. Similar to Snapchat and Instagram, the Stories will disappear in 24 hours. For now, Facebook Stories can’t be viewed by your public followers. The product is effectively pushing social media influencers to do their broadcasting on Instagram Stories where verified profiles get special features.
Have a look at this video for the Facebook’s new feature.
Now with these three features available to Facebook’s nearly 2 billion users, Snapchat will have a harder time staying ahead of the social media giant, especially as it seeks to expand into new countries where Facebook is already popular.
source: Gadgets Now