Social media giant and photo sharing platform owned by Facebook, Instagram has announced its first ever awards in India for the year 2017.
Instagram usually gives away awards in form of trophies for users with more than 20 million followers. With over 800 million users and an innumerable amount of pictures being posted every day, the process of scrutinizing the awards for only selected categories is not a cakewalk.
Bollywood actress Deepika Padukone bagged the ‘most followed account’ award. She has 22.4 million followers. Deepika Padukone is followed by Bollywood actresses Priyanka Chopra and Alia Bhatt with over 22 million and 20.8 million followers respectively. Deepika had issued a statement about the award saying that staying connected with the fans and loved ones are important to her and would continue to value the love and support shared by them.
Shraddha Kapoor and Alia Bhatt were conferred with milestone plaque for building a community of 20 million followers. Both the actors were truly elated by the award and pledged to continue to stay connected with their fans through Instagram, keep inspiring and also keep seeking inspiration from other personalities.
Indian cricket team captain, Virat Kohli won the ‘most engaged account’ award. This award was given based on the number of likes, shares, and comments he received on his posts in the year 2017. He has 19.8 million followers. His wedding announcement to Bollywood actress Anushka Sharma in the month of December 2017, was the talk of the town for weeks. The pictures of their marriage and wedding receptions were liked over 45 lakh times.
Ishan Khatter, who will be debuting in Bollywood with ‘Dhadak’, a remake of cult classic Marathi film Sairat, won the ‘emerging account ‘ award. His account had seen steady growth in the number of followers throughout the year.