Drugstore makeup, as the name suggests is sold in convenience stores or drugstores. They are usually less expensive than other brands. Because they are comparatively inexpensive, it is assumed that they lack quality. But there are certain brands that make products that are both of good quality and are affordable.
Maybelline is a very popular brand sold in India. It is actually an American makeup brand. Not many people know that it is a subsidy of French cosmetics company the L’Oréal. It sells all kinds of makeup from foundations, concealers, eye products including mascaras, kajals and eye shadow palettes. The price range can be very affordable. Gigi Hadid was Maybelline’s brand ambassador in 2016. In India, actresses like Alia Bhatt and Athiya Shetty have been recent ambassadors of the brand.
It is the world’s largest cosmetics company registered in Paris. Apart from cosmetics, it also sells products related to skin care, hair care, perfume etc. Compared to Maybelline, L’Oréal can be little bit more expensive at times. But if we compare both brands in terms of the quality, L’Oréal does a better job. A lot of popular Indian actresses have been L’Oréal ambassadors like Sonam Kapoor, Aishwarya Rai and Deepika Padukone.
Revlon too is an American company that was founded during the Great Depression. The company had a lot of successful advertising campaigns back in 1980s and 1990s when it featured models like Cindy Crawford and actresses like Halle Berry and 60 year old Audrey Hepburn. The brand has more variety in the American market than it does in India.
Until recently this brand was not available in India, but since its release it has been widely liked for its affordability and the variety of products it offers. The company was founded in 1999 but in 2014 it was sold to L’Oréal for five hundred million dollars. NYX advertised its products through social media personalities like Beauty YouTubers and vloggers.
Rimmel is a British brand. In 2016 Cara Delevingne became the new face of Rimmel. Like all the other brands above, Rimmel has more variety of products in the European market than it does in the Indian market. Rimmel also has an entire Kate Moss collection.