In today’s era, most known and used marketing strategy is an advertisement. This is influencing every individual’s life in some way or another. If there is any celebrity in advertisement then it will make it more popular. Hence, The Product demand becomes more. The tagline is also important in making the product popular. For instance, “LIC: Zindagi ke Saath Bhi, Zindagi ke baad Bhi, Thumps Up: Taste the Thunder” etc.
Advertisement: A Business Model
Advertising is an audio or visual form of marketing communication. It employs an openly sponsored, nonpersonal message. Hence, It is to promote or sell a product, service or idea. Sponsors of advertising are often businesses. They wish to promote their products or services. An Advertisement is differentiated from public relations in such a context that an advertiser usually pays for and has control over the message. An advertisement is communicated by different mass media. For instance television, radio, outdoor advertising and the Internet.
Commercial Ads & Non-Commercial Ads
Commercial ads often seek to generate increased consumption of their products or services. This is done through “branding”. So, It associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers are those who spend money on advertising items. But, They don’t spend on consumer product or service. It includes political parties, interest groups, religious organizations and governmental agencies. The Image below is an example of Commercial Ad. This is an example of Brand Marketing.
In ancient times, Egyptians used papyrus to make sales messages and wall posters and in China advertising was done orally only. In the 18th century advertisements started to appear in weekly newspapers in England. Thomas J. Barratt was known as ” Father of Modern Advertising “. As the economy expanded across the world during the 19th century, advertising grew alongside. In the United States, the success of this advertising format eventually led to the growth of mail-order advertising. So, Advertising is Growing with time.
This Image here is an example of Manipulative Ad. These type of Ads manipulates your mind. So be very sure with what you are watching.
Advertisers often advertise their products. For instance, when celebrities share their favorite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts. This is to advertise specific or general products. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. Critics claim that food advertisements targeting children are exploitive. They are not sufficiently balanced with proper nutritional education to help children understand the consequences of their food choices. So we should not get too much influenced by advertisement as it has both positive and negative aspects. We should accept that it is necessary and useful for us. We should not believe advertisement blindfolded. Advertisements are informative. But, They can be manipulative too.